We’ve recently completed work for a Sports Partnership to produce activity profiles at district level for Worcestershire and Herefordshire. These are to inform the work of any organisation or group, whether public sector or voluntary, which contributes to increasing sports participation and physical activity levels. They include an overview of the population, health, deprivation levels, social grade, analyses of participation rates, sports activity and market profiles to identify areas of latent demand in sports activity. The profiles make sense of a range of data from the 2011 Census, public health outcomes framework and Sport England activity surveys and market insight. They include a short summary of key points comparing each district with elsewhere in the Sports Partnership, charts, tables and maps.